Some Great Ads Start Inside a Box
October 26th, 2009
Since video games exist mostly in cave-like environments it’s tough to enjoy them in the light of day. Which offers no help to gamers looking score some street cred. In Grand Theft Auto (AKA, GTA), it’s you versus the Russian mob. (A daunting task even for those with unlimited Red Bull.) Surely, players deserve better rewards than never needing to buy sun screen and taking feisty 8-year olds down a peg.
Enter Enders. The glossy graphics on these powerful kicks portray the beat on the video street. And since gamers like to work for their perks, these shoes are only available to power players. Meaning your boss in GTA has to give them to you. Then, via a microsite and a code the first 200 gifted gamers can end up in Enders.
Secret, exclusive, targeted… yes. Guaranteed to induce chatter and intrigue about the brand… indeed. In these fast, distracting times a great way for brands to be more creative is to create.
