This is why I heart advertising. Rest assured, your local deli isn’t adding peyote to their everything bagel, it’s just a cat food commercial. Between the dancing turkeys and the magic-mirror-technicolor-portal, it’s a bumpy ride with your logic hat on, but toss that off, kill the lights and you’ll be jamin’ in a salmon boat [...]
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I didn’t even want to watch it. But I have to write something for this blog no one looks at, in the hopes of getting noticed by certain algorithms tracking frequency… Oh the futility. On that note, I decided to throw in the towel and watch a documentary about advertising folk who’ve been laid off. [...]
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It was made a hundred digital years ago, or 6, but it’s still ridiculous. It reps everything great about football… inappropriate tackling, trash talking, over-aggressive, super-sized athletes frothing to hit. Maybe it’s the hype, inflated budgets or increased gas prices (always a good scapegoat), but most spots burn under Superbowl heat. This Reebok bit’s a [...]
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How to tell a tale? Ask a master. Amy Tan spins stories with an unsubtle dazzle of magic. Yet hers aren’t overwhelmed by make believe because the characters are conniving, terrified and tender. In short, savagely human. Even those you have nothing in common with become like sisters, through their transparent truth and beauty. Like [...]
Posted in Advertising, Author, Character, Creative Process, Creativity, Fiction, Magic, Modern, Radio, Story, TED, Truth, Writing | No Comments »
Since video games exist mostly in cave-like environments it’s tough to enjoy them in the light of day. Which offers no help to gamers looking score some street cred. In Grand Theft Auto (AKA, GTA), it’s you versus the Russian mob. (A daunting task even for those with unlimited Red Bull.) Surely, players deserve better [...]
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So this year, The One Show Student contest was focused on Long’s horseradish. Our task: instigate an obsession with horseradish that would trigger an onslaught of online ordering. Basically, mission impossible. After determining that people eat it, and even like it, we cautiously proceeded to try it on toast and immediately regretted it. However, after [...]
Tags: Shotcode, Website
Posted in Advertising, Awards, Digital, Recent Work | 4 Comments »
But you’re probably already buds. That’s the beauty of online advertising, it doesn’t usually look and feel like a typical ad, as the goal is to give people an interesting way to interact with the brand. Is that sneaky or smart? And won’t we know an ad when we see one? Depends if the ad [...]
Tags: addressable-advertising, ads, Advertising, Applications, brands, Client-side, Customize, Digital, future, online, Online Advertising, Privacy, Product Marketing, Sustainable Brand Platforms, traditional-media, Utility, Viral Video
Posted in Advertising | 5 Comments »
Will the twosome become a threesome? There’s a strong argument that creative teams should add an interaction designer to the copywriter/art director mix. In an attempt to make sense of online advertising as it becomes increasingly complex. But are they all strategizing digitally, trying to cultivate brand platforms instead of telling a story? It’s clear [...]
Tags: Ad Agency, Advertising, art-director, Brand Platforms, brands, copywriter, Digital, future, graphic-designer, Interaction Designer, media, Online Advertising, traditional-media
Posted in Advertising | 4 Comments »
